Walmart is attempting to one-up Amazon in the instant gratification game by offering same-day delivery.
The retailing giant will test the service in select areas through the holidays. Christened Wal-Mart To Go, the service will be available in Philadelphia, San Jose, San Francisco, Minneapolis, and parts of Virginia, according to the Wall Street Journal.
It will require a $10 surcharge, but no minimum order is required.
The move is seen as a shot across the bow to Amazon and an attempt by Walmart to corner the market on e-commerce just as it dominates the big box industry. Amazon already offers same-day delivery in a handful of major metropolitan areas.
Shares of Walmart rose .59 percent to $75.83 in early morning trading.