RATINGS RAT RACE: ‘Goldbergs’ & ‘Trophy Wife’ Down, ‘New Girl’ & ‘Mindy Project’ Up
A male-skewing superhero show is probably not big help as a lead-in to female-skewing comedies, though female-oriented comedy competition sure is. That’s the logical explanation behind the double-digit declines for ABC’s newly picked up for a full season The Goldbergs and Trophy Wife despite their lead-in, Marvel’s Agents Of S.H.I.E.L.D., airing an original this week (2.5) vs. a repeat (1.2) last Tuesday. The difference? Fox’s comedy block was back last night after getting pre-empted for The X Factor last week. Last week, The Goldbergs and Trophy Wife sealed their Back 9 pickups by holding steady (The Goldbergs) and growing 17% (Trophy Wife) despite a diminished lead-in. But last night, The Goldbergs (1.5) was down 12% to a new low, while Trophy Wife (1.2) was down 14%. S.H.I.E.L.D. was down a tenth to a new low coming back from hiatus, mirroring the impact a break had on another hot freshman drama, Fox’s Sleepy Hollow. Fox’s comedies proved more resilient to pre-emptions, returning from one on par or up. Dads (1.4) and Brooklyn Nine-Nine (1.6) were even with their last originals, while New Girl (2.0) was up 11% and The Mindy Project (1.5) up 15%.
Another big gainer last night was The Biggest Loser (2.1), which rebounded from recent declines with a 17% jump. The Voice (3.3) continued its downward trend for this stage of the competition, slipping 5% to a season low. NBC still won the night in 18-49, making it its longest Tuesday streak to open a season, 7 weeks. CBS’ NCIS (2.9) was down a tenth but still handily topped S.H.I.E.L.D., NCIS: LA (3.6) was down 8%, while Person Of Interest (1.9) inched up a tenth from last week’s series low 1.8 fast national. CBS won the night in total viewers (15.1 million), paced by NCIS (19 million). The CW’s The Originals, already assured a full-season order, logged a 0.9, even with last week (it could get upward adjustment in the finals), while rising in W18-34. Supernatural (0.9) was down 18%.
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