MiTu, a digital network that operates YouTube channels targeting Latinos, has signed a content licensing agreement with AOL.
The deal, announced Tuesday, will allow MiTu to syndicate its original and partner produced content to AOL’s digital properties – including The Huffington Post, streaming platform AOL On and Hispanic network Voces – in both English and Spanish.
“We believe that this relationship helps to better serve today’s exploding Hispanic audiences who have demonstrated a passionate appetite for MiTu’s English and Spanish language, culturally relevant video content,” said MiTu CEO Roy Burstin in a statement.
Since launching in 2012, MiTu has established a network of YouTube channels with more than 45 million global unique viewers and more than 200 million monthly video views.
MiTu is backed by Peter Chernin's The Chernin Group, Shari Redstone’s Advancit Capital, Machinima co-founder Allen DeBevoise and others.
The network, which has focused on lifestyle content, recently launched male pop culture channel Macho featuring sketch comedy project El Show with Chuey Martinez.
AOL has made a push to expand its content aimed at multicultural audiences, said Frank Besteiro, head of business development and partnerships for AOL Video, in a statement.
He added,“We see this partnership as an excellent way to supplement our video catalogue with high-quality content across a range of topics for our growing Hispanic audience. ”