CNN’s “New Day” has been struggling to bring up its already ailing ratings, as the new morning show fell behind its previous lows on Monday and lost to competitors Fox and MSNBC.
According to Nielsen, “New Day’s” Monday ratings were down 17% in total audience and 5% in the 25-54 demographic from last week and is down 19% in both total audience and 25-54 demo in the third quarter.
Despite scoring major interviews from Prince William to Mark Zuckerberg, the project of CNN president Jeff Zucker has failed to find its footing since its start in June. Even its big interview with President Obama in late August saw a ratings drop, despite the president’s appearance on “The Tonight Show” earlier that month resulting in rating highs.
Earlier this summer, it was competitive with MSNBC’s “Morning Joe,” but has not been able to fair as well as the show continued.
Meanwhile in the same time slot, “Fox & Friends” fared well with Elisabeth Hasselbeck’s first day as co-host. The former “The View” co-host brought in a boost of 4% overall and 19% in the 25-54 compared to the Monday before.
Overall, “Fox & Friends” brought in 1,166,000 total viewers, “Morning Joe” saw 432,000 and “New Day” came in last with 250,000.