Barcelona – Seth Rogen and filmmaking partner Evan Goldberg made a surprise appearance at CineEurope on Wednesday to support The Interview, their upcoming bawdy comedy about a pair of journalists enlisted to kill North Korean dictator Kim Jong-un.
Rogen and Goldberg strode onto the stage during Sony’s slate presentation to introduce an extended footage reel from the movie, starring Rogen opposite James Franco.
Rogen drew a laugh and round of applause after joking that being Canadian meant he was in good company in Barcelona when it came to being able to poke fun at Americans. He said he hoped the film would unite audiences around the word because it had a globally recognized figure of hate in the shape of villain Jong-un.
The evening’s star power was subsequently more than doubled when Cameron Diaz, Rob Lowe and Jason Segel arrived to talk up Sex Tape before introducing the film, which screened in full to the gathered exhibition crowd.
Diaz delighted the audience with a joke about her role, “going after the comedy hard,” pretending to be slightly affronted when Segel’s same play on words got a bigger laugh.
Lowe, who plays a very strange character in the film, said that “even I don’t know what the hell is going on with the guy.”
Sony worldwide distribution president Rory Bruer said the studio was pinning big box-office hopes on two of the studio’s most out-there comedies in the coming six months before bringing the talent behind The Interview and Sex Tape to the front of house.
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Bruer's and colleague Steven O’Dell's presentation included footage from a slew of other Sony titles, including the Jerry Bruckheimer produced horror thriller Deliver Us From Evil, the Denzel Washington starrer The Equalizer and Brad Pitt as a WW2 tank commander in Fury.
The famous “It’s a hard-knock life” from the update of Annie with Quvenzhane Wallis in the title role opposite Jamie Foxx and Diaz also unspooled during Sony’s showreel.
CineEurope is operated by FilmExpo Group, which is owned by The Hollywood Reporter's parent company, Guggenheim Partners. The annual convention runs June 16-19 in Barcelona.