The Hunger Games: Catching Fire isn't just lighting up the box office. It's also bringing the heat on social media, according to an analysis of holiday movies' social media popularity.
Lionsgate's The Hunger Games: Catching Fire has the largest number of fans on Facebook and Twitter (12.8 million combined) according to Wednesday numbers from ListenFirst.
That's an impressive number, but it pales in comparison to the more than 37.4 million fans across Facebook and Twitter that Twilight boasted a year ago, when The Twilight Saga: Breaking Dawn – Part 2 was in theaters. Still, Catching Fire managed to beat Breaking Dawn – Part 2's opening, showing that social media isn't everything.
Universal's The Best Man Holiday is fairing best among non-franchise movies this holiday season, with nearly 1.6 million accounts following it across Facebook and Twitter. (Though the film is a sequel, it was not considered of part of a franchise by the analysis.) Last year, the biggest non-franchise film on social media was Wreck-it-Ralph, which had 1.3 million fans on Twitter and Facebook.
ListenFirst also provided The Hollywood Reporter with slightly older data, taken on Nov. 14. of this year. At that time, Catching Fire was also most popular, with the films taking the second, third and fourth most popular spots (in order): Thor: The Dark World (8.5 million fans), The Hobbit: The Desolation of Smaug (3.35 million fans) and Anchorman: The Legend Continues (1.2 million).
Though social media are becoming more prevalent, the social fan bases of non-franchise holiday films was actually less this year than it was last year. The 2012 numbers were 12.24% larger in 2012 than in 2013.
Facebook continued to be the place where holiday films found their social fan base, with more than 95 percent of fans on Facebook, and 4.7 percent on Twitter.
ListenFirst is a configurable data solution that aggregates and analyzes data streams across social, digital, and traditional channels. More information can be found on its website.