Although Britney Spears and E! likely devised the pop star's latest documentary, I Am Britney Jean, as a promotional vehicle for her latest record, it ended up also heavily hawking another item: duct tape.
Now the singer's father, Jamie, is reaping the rewards of repeatedly and innocently plugging the hardware staple in the program, which aired this past Sunday. TMZ reports that a company that manufactures "duck" tape has sent the elder Spears 1,500 yards of its product in various colors, "including classic grey."
After seeing the special, Britney tweeted, "I'm getting my Daddy duct tape in every color for Christmas." She hasn't yet posted a follow-up.
The I Am Britney Jean filmmakers caught Jamie raving about the product on three separate occasions in the documentary. In one, he used duct tape to fix a faulty air conditioner for his daughter. "It's just a redneck air conditioner," he said. "We don't go anywhere without duct tape." Another caught him wandering around, and an interviewer asked where he was going. "What do you think I'm looking for? Duct tape," Jamie said. "You know I don't go nowhere without duct tape." Finally, in a scene where it looks like Jamie was kicked out of a room, he scoffs, "I'll go get my damn duct tape."
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This article originally appeared on Rolling Stone: Britney Spears' Dad Wins Duct Tape Jackpot