Give the BBC's Simon McCoy points for honesty.
McCoy was deployed for one of those silly standup reports outside the hospital where Kate Middleton will soon deliver a Union Jack-bundled bundle of joy. He couldn't help but do the thing reporters are ostensibly paid to do:
Tell the truth.
"Plenty more to come from here of course, none of it news," he said. "Because that'll come from Buckingham Palace. But that won't stop us."
Watch McCoy tell it like it is: