LONDON -- Paramount's Anchorman sequel, starring Will Ferrell as Ron Burgundy alongside Paul Rudd, David Koechner and Steve Carell, has been deemed a cult here before it even hits U.K. theaters.
Set for a wide-rollout on Dec. 20 by Paramount in the U.K., the movie about the ever-changing world of U.S. TV news casting will be screened across England by the Jameson Cult Film Club a week before its official release.
The Irish whiskey sponsored club, a Facebook social media membership outfit, will provide free tickets to U.K. preview screenings of Anchorman 2: The Legend Continues at cinemas in London, Leeds and Manchester.
To win tickets to the "cult" movie, people are asked to join the Jameson Cult Film Club on Facebook and apply for the ticket ballot on the site.
The screenings promise "events" that will "immerse the audience into the world of Ron Burgundy and the news team, so expect surprise jazz flute sessions, salon quality hair makeovers and Anchorman themed Jameson cocktails," organizers said.