'Game of Thrones' dragon ad flies across the New York Times

Have you heard the news? The Khaleesi is raising three dragons … read all about it in the New York Times!

[Related: We break down the 'Game of Thrones' Season 3 trailer]

In the Monday, Feb. 25 edition of the New York Times, HBO ran a massive "Game of Thrones" ad featuring a dragon shadow splashed across two pages of newsprint. The clever campaign for the drama's third season (premiering March 31) ran in the Arts section the day after the Oscars, so any readers thumbing through for awards ceremony tidbits were greeted with one of Daenerys Targaryen's "babies."

[Related: 'Game of Thrones' star Emilia Clarke poses for GQ, wants to be on 'Girls']

The stories are fake (or … are they?). They include:

"Lost Film Returns": An unreleased filmed titled "A Darkening Shore" finally hits the screens. It's a tale of forbidden, passionate love. Maybe this is a nod to the relationship between celibacy-sworn Jon Snow and the beautiful wildling Ygritte?

"Teaching an App a New Trick at the Easthelmstead Dog Show": A dog show's organizers use an app to drum up interest. While "Game of Thrones" needs no such help, the HBO show has been at the forefront of using social media to engage its fans.

"The Lion of the Desert": A billionaire constructs a city in the middle of a desert. Sounds a lot like Daenerys' trying to build an army of her own to take across the Narrow Sea

"La Cienega Ballet's 'Gazelle'": A beautiful woman falls for an unavailable, already engaged man. Totally Robb Stark and Talisa.

"Fashion's New Talent":

A designer outlines her time-consuming method of work, saying "Sometimes that is what it takes to make magic." This could point to sorceress Melisandre, or perhaps one of the new characters we will meet in Season 3.

"In the Balance":

The first line reads "Brilliant direction and a strong cast come together for this operatic masterpiece." What, is this a review of "Game of Thrones"?

"Medea Resurrects at the Abuelitas": A defiant star stages a comeback performance. Tyrion, you may be down, but you are not out by any means!

So, maybe we're reading a little too much in the dummy articles in the "Game of Thrones" ad, but with five weeks left to go until Season 3 premieres on March 31, we'll search for clues anywhere.

Even in the tea leaves in our "GoT" coffee mugs.