Netflix’s International Cancellations Hit 3-Year Low Despite ‘Cuties’ Blowback, Report Says
Netflix’s international cancellations dropped to a three-year low during the third quarter, according to new data shared by SimilarWeb, despite facing stiff criticism in the U.S. for the film “Cuties.” The web analytics firm projects Netflix lost 2.5 million international subscribers (excluding Canadian customers) during the third quarter — down 10.3% from last quarter and 27.5% from the same time last year. The 2.5 million cancellations would be the fewest Netflix has lost since Q3 2017, SimilarWeb said. Enlarge Of course, Netflix’s cancellations are usually offset by new customers signing up. The company reported more than seven million international accounts were added last quarter, for instance, despite 3.25 million global customers dropping their service during the same quarter. Also Read: How the Pandemic 'Turbo Charged' Streaming While Customers Paid the Price SimilarWeb’s report said the company did see a jump in cancellations in September, when “Cuties” was released, but overall “Q3 saw negative growth in cancellations.” If SimilarWeb’s data holds true next Tuesday, when Netflix shares its Q3 report, the company may consider it a bullet dodged. Last month, a #CancelNetflix hashtag jumped to the top of Twitter’s trending section as some users complained the French film, which had just...
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