Netflix isn’t stalking you, they swear.
On Tuesday, the streaming company defended a tweet that was criticized for being “creepy.”
But first, in case you missed it, this was what Netflix tweeted on Sunday:
To the 53 people who've watched A Christmas Prince every day for the past 18 days: Who hurt you?— Netflix US (@netflix) December 11, 2017
The snarky tweet raised questions about how closely Netflix is monitoring its customers viewing habits, and what it’s doing with that information (as well as made everybody rather curious about this Christmas Prince thing — what do those 53 people know that the rest of us don’t? — which was undoubtedly the whole point as the Hallmark-style film was produced by Netflix).
Now Netflix has issued an official statement in response to the reaction:
“The privacy of our members’ viewing is important to us. This information represents overall viewing trends, not the personal viewing information of specific, identified individuals.”
Which would go down a bit easier if the original tweet wasn’t binge-shaming 53 individual customers … but okay.
As part of its year-end report, Netflix recently reported the company streamed more than a billion hours of content per week to customers. They also revealed to shareholders that after spending an incredible $6 billion on content in 2017, they plan to increase spending to $7 to $8 billion in 2018.