Netflix Buys Sundance Thriller ‘It’s What’s Inside’ in Huge $17 Million Sale

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“It’s What’s Inside,” a horror movie that premiered at the 2024 Sundance Film Festival, has sold to Netflix for $17 million.

The film isn’t playing in theaters and will land directly on the streamer at a yet-to-be-determined date.

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First-time filmmaker Greg Jardin directed “It’s What’s Inside,” which is set at a pre-wedding party that descends into an existential nightmare when an estranged friend shows up with a mysterious suitcase. The cast includes Brittany O’Grady, James Morosini, Alycia Debnam-Carey, Devon Terrell, Gavin Leatherwood, Reina Hardesty, Nina Bloomgarden and David Thompson.

“On behalf of the cast, crew, and entire production team, we are absolutely thrilled that ‘It’s What’s Inside’ landed at Netflix,” said producer William Rosenfeld of Such, which financed and oversaw production. “Their commitment to championing bold and groundbreaking filmmakers like Greg Jardin remains unparalleled.”

Variety’s Guy Lodge teased that the film “doesn’t unfold exactly as you’d expect.” He wrote in his review, “’It’s What’s Inside’ registers as a pretty effective genre calling-card: gleamingly shot and spikily cut, brashly acted by actors accepting of their role as pretty pawns in an elaborate narrative game of strategy.”

“Rustin” star Colman Domingo executive produced “It’s What’s Inside” with Ulf Ek, Robert Kapp. Producers were William Rosenfeld, Kate Andrews, Jason Baum and Raúl Domingo.

“We are so very proud that this is another feather in our cap as a production company,” Colman Domingo wrote on Instagram before the film’s premiere in Sundance’s Midnight section. “You will never believe that this is [Jardin’s] debut!”

It’s the second major sale of the festival following the Jesse Eisenberg-directed “A Real Pain,” which landed at Searchlight Pictures for $10 million. Earlier in the week, Netflix nabbed the documentary “Ibelin,” an emotional story about a late Norwegian gamer.

CAA Media Finance brokered the deal for “It’s What’s Inside.” Deadline first reported news of the sale.

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