Neon Promotes Sydney Sweeney’s ‘Immaculate’ Using Reactions From Christians

Ryan Fish
·2 min read
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Say what you want about the newly released horror shocker Immaculate, but it seems the studio promoting the film knows its audience. The Sydney Sweeney-led and produced nun-sploitation movie takes place in a dreary and disgusting convent, where Sweeney’s character soon finds herself pregnant despite never having had sex.

With a premise like that, naturally, Immaculate is drawing ire from Christian and conservative communities. The very end of the film in particular seems to be striking a nerve. Rather than issue any sort of statement or apology, Neon — the studio behind the project — has decided to lean into the controversy as a part of its marketing strategy.

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Over the weekend of the film’s release, several tweet reactions went viral decrying the anti-Christian nature of the film.

“Libs saw how the anti-woke crowd embraced Sydney Sweeney as their new darling and right away had to shove her in this blasphemous, satanic, feminist, pro-abortion, anti-life movie degrading Christians,” read one especially viral tweet. “This movie also debases Mary, mother of Christ!”

After one user said they needed to see the quote on a T-shirt, the official Neon account obliged:

Another viral review was used to create a poster that was shared to the official Neon and Immaculate accounts. “Diabolical, sacrilegious, pure evil & grossly offensive,” it read. “It is profane and has a third act that spits in the face of all that is holy. Just…evil.”

The caption for the post reads, “Christian Twitter has spoken.” A post shared to Neon’s Instagram Stories dubbed the film, “The most blasphemous you’ve ever seen.”

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A post shared by NEON (@neonrated)

Another post highlights a quote from the film, “Pray for us sinners,” with the caption, “An unholy and unhinged feast of pure terror.”

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A post shared by @immaculatemovie

Neon is also producing and sharing a video series featuring Sweeney reading passages from the Bible.

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