• Needham analyst Laura Martin's March channel checks indicated growing interest toward news acting serving as a headwind for Netflix Inc (NASDAQ: NFLX).

• As per Martin, Netflix needs to add advertisements to survive the streaming war.

• Amazon.com Inc (NASDAQ: AMZN) Amazon Prime Video and The Walt Disney Co's (NYSE: DIS) bundle won the streaming game so far based on financial prowess and pricing strategy.

• Related Content: Discovery CFO Confirms Merger With WarnerMedia's HBO Max App

• Amazon and Apple Inc's (NASDAQ: AAPL) purchase of exclusive sports rights indicates live sports as the "next competitive battlefield."

• Netflix will bite the dust unless it adds live sports and news to its content lineup and an "ad-lite" subscription video-on-demand tier.

• Martin kept an Underperform on Netflix without a price target.

• Price Action: NFLX shares traded higher by 0.04% at $343.80 on the last check Wednesday.

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