Nearly 1 in 4 Albums Sold Last Week Were Taylor Swift’s Re-Recorded ‘Speak Now’

Keith Caulfield
·6 min read
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Taylor Swift’s third re-recorded album, Speak Now (Taylor’s Version), was a hot seller in its first week of a release in the U.S., according to the data tracking firm Luminate. In the week ending July 13, the set sold 507,000 copies across all of its physical and digital retail formats (CD, vinyl, cassette and digital download album). That sum represents nearly a quarter of all album sales in the U.S. that week (2.131 million).

Speak Now (Taylor’s Version)’s share of the album sales market is similar to when she dominated the landscape during the debut week of Midnights in 2022. That album sold 1.14 million copies in the week ending Oct. 27, 2022 – accounting for 41% of all albums sold in the U.S. that week (2.79 million).

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Swift can capture a large chunk of the album sales market in a given week because she remains a solid seller at a time when yearly album sales have declined in 10 of the last 11 years, as more music fan adopt streaming services as their primary means of consuming music. Thus, Swift’s outsized album sales dwarf the rest of the industry.

In 2022, Swift was the top-selling act for the year in terms of total album sales, with 2.93 million copies sold across her entire catalog – about 3% of total album sales across all albums from all artists (100.09 million). She also had the year’s top-selling album, with Midnights selling 1.818 million copies (more than twice the sum of the year’s second biggest seller, Harry Styles’ Harry’s House, with 757,000).

In 2023 so far, through July 13, Swift’s total album sales across all of her releases stands at 2.096 million – 3.8% of all album sales this year, by all artists (54.519 million).

Swift’s selling power is further evidenced on Billboard’s latest 100-position Top Album Sales chart (dated July 22, reflecting the sales week ending July 13), where Speak Now (Taylor’s Version) debuts at No. 1 with 507,000 copies sold, the Nos. 2-100 titles – combined – sold just 381,000.

Billboard’s Top Album Sales chart ranks the top-selling albums of the week based only on traditional album sales. The chart’s history dates back to May 25, 1991, the first week Billboard began tabulating charts with electronically monitored piece count information from SoundScan, now Luminate. Pure album sales were the sole measurement utilized by the Billboard 200 albums chart through the list dated Dec. 6, 2014, after which that chart switched to a methodology that blends album sales with track equivalent album units and streaming equivalent album units. The new July 22, 2023-dated chart will be posted in full on Billboard‘s website on July 18. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.

Speak Now (Taylor’s Version) is a re-recorded version of Swift’s 2010 studio album Speak Now, which topped both the Billboard 200 and Top Album Sales chart. The 22-track re-recorded edition includes new recordings of the original album’s 14 standard tracks, along with bonus cuts and previously unreleased “From the Vault” recordings. Speak Now (Taylor’s Version) follows Swift’s re-recorded Red and Fearless albums, released in 2021.

Of Speak Now (Taylor’s Version)’s 507,000 copies sold, physical sales comprise 410,000 (268,000 on vinyl; 134,000 on CD and 8,000 on cassette) while digital album download purchases comprise 97,000. The album’s vinyl sales mark the second-largest week for a vinyl album since Luminate began tracking data in 1991 – only the debut week of Midnights posted a bigger vinyl week (575,000).

Swift announced the release of Speak Now (Taylor’s Version) on May 5, the same day she began taking pre-orders for the album via her official webstore. The set sold as a digital download album, double-CD, double-cassette and in three color vinyl LP variants (orchid marbled, violet marbled and a Target-exclusive lilac marbled color). The iTunes Store also carried an exclusive edition of the album with a short video clip as a bonus feature. On the final day (July 13) of the album’s debut tracking week, Swift released a deluxe digital album download of the set exclusively sold through her official webstore, which added two bonus live tracks recorded during her ongoing The Eras Tour (“Dear John” and “Last Kiss,” both of which were originally released in their studio form on the Speak Now album in 2010).

All told, Speak Now (Taylor’s Version) is the 12th No. 1 on Top Album Sales for Swift.

Elsewhere on the latest Top Album Sales chart, Swift has five more titles in the top 10, as her former No. 1s Midnights (a non-mover at No. 3 with 18,000; up 49%), Folklore (8-6 with 13,000; up 45%), Lover (10-7 with 12,000; up 50%), Fearless (Taylor’s Version) (14-9 with 11,000; up 81%) and Red (Taylor’s Version) (19-10 with 10,000; up 89%). It’s the second time Swift has placed at least six titles in the top 10 concurrently. She did it previously on the July 22-dated list. No other act has charted six or more albums in the top 10 at the same time.

As for the non-Swift titles in the top 10: Stray Kids’ former No. 1 5-STAR is a non-mover at No. 2 (27,000; up 70% after the release of a new CD edition), aespa’s MY WORLD falls 1-4 in its second week (14,000; down 65%), Lana Del Rey’s Did You Know That There’s a Tunnel Under Ocean Blvd. jumps 33-5 (13,000; up 265% after a new vinyl edition of the album was released) and King Gizzard and the Lizard Wizard’s PetroDragonic Apocalypse; or, Dawn of Eternal Night: An Annihilation of Planet Earth and the Beginning of Merciless Damnation debuts at No. 8 (11,000).

In the week ending July 13, there were 2.131 million albums sold in the U.S. (up 22% compared to the previous week). Of that sum, physical albums (CDs, vinyl LPs, cassettes, etc.) comprised 1.729 million (up 21.8%) and digital albums comprised 402,000 (up 23.2%).

There were 705,000 CD albums sold in the week ending July 13 (up 8% week-over-week) and 1.008 million vinyl albums sold (up 33.4%). Year-to-date CD album sales stand at 18.893 million (up 4.1% compared to the same time frame a year ago) and year-to-date vinyl album sales total 25.371 million (up 21.7%).

Overall year-to-date album sales total 54.519 million (up 8.1% compared to the same year-to-date time frame a year ago). Year-to-date physical album sales stand at 44.556 million (up 13.4%) and digital album sales total 9.962 million (down 10.5%).

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