NBCU’s Peacock to Be Available on Apple Devices for National Launch
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Peacock, NBCUniversal’s streaming service, will spread its wings across Apple’s family of devices for the national U.S. launch this summer.
Under a deal between NBCU and Apple, Peacock will be available on Apple devices including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD when it launches nationally on July 15, 2020.
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At that time, Peacock will offer a free, ad-supported tier with more than 7,500 hours of movies, shows, and timely live and on-demand programming across news, sports, reality and late night. Peacock Premium will also be available for $4.99 per month (with ads) with 15,000-plus hours of content; for $9.99 monthly, subscribers can get an ad-free version of Peacock Premium.
Apple device owners will be able to access Peacock Free for no charge or subscribe to the premium tiers using in-app purchases.
With the Apple integration, Peacock content will be available in the Apple TV app’s Watch Now section. Users will be able to use Siri to search for Peacock programming, as well as add shows, movies and live sports to the Apple TV app’s Up Next list.
“Our priority is to bring Peacock’s unrivaled collection of content to people across major distributors and device platforms,” Matt Bond, NBCU’s chairman of content distribution, said in a statement. “We look forward to bringing Peacock to Apple customers when we launch around the U.S. in July, capitalizing on Apple’s incredible reach and connecting with millions of viewers across their devices.”
Last month, Peacock’s early preview rolled out to Comcast’s Xfinity X1 and Flex customers at no additional cost. Peacock will also be bundled and included at no additional cost for eligible Cox Contour customers later this year.
Because of the COVID-19 pandemic, premiere dates for the majority of Peacock’s originals slate will be pushed to 2021, Peacock chairman Matt Strauss told reporters last month: “We’re unclear when things are exactly going to be back to normal.”
In addition to current-season programming from NBC and Telemundo, Peacock’s lineup of content includes hundreds of movies like the “Jurassic Park” franchise, “E.T.: The Extra-Terrestrial,” “Meet the Parents” and “Shrek.” Also on tap are full seasons of shows including comedies “Parks and Recreation,” “30 Rock,” “Saturday Night Live,” “King of Queens,” “Everybody Loves Raymond,” “Two and a Half Men,” “Frasier,” “George Lopez” and “Cheers”; dramas “Law & Order: SVU,” “Downton Abbey,” “Yellowstone,” “Friday Night Lights,” “House,” “Battlestar Galactica,” “Psych,” “Parenthood,” “Monk,” and “Heroes.” Kids’ programming on Peacock will include “Curious George,” “Where’s Waldo?” and “Cleopatra in Space.”
The Peacock app will also feature daily programming highlights from “Today,” “NBC Nightly News,” “Meet the Press,” “Noticias Telemundo,” MSNBC, CNBC, NBC Sports, E! News and “Access Hollywood.” It will have 75 curated streaming channels, including clip-based channels like the best “SNL,” Jimmy Fallon and Seth Meyers comedy sketches; news channels from NBC News Now and Sky News; and genre channels like True Crime, Reality Check-In and ’80s Mix Tape.
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