NBC Greenlights Reality Singing Competition Show With Modern Twist
Is NBC looking for “The Voice” round two?
The network has greenlit “The Stream,” a reality singing competition series that focuses on digital, streaming musicians, Variety has learned.
“The Stream” gives aspiring musicians the chance to be discovered through the internet and social media, like many of today’s stars such as Justin Bieber and Adele first found fame.
The talent show takes a twist on the tradition singing competition show, as contestants auditions will take place in the comfort of their own home — everyday people can upload their video to “The Stream” online platform where it will immediately become available to the public so that users can spread, share and stream all of their favorite acts and music. The 100 most-streamed musicians will then head to a showcase where they will perform in front of yet-to-be-announced industry titans who will then select 30 artists to work with for one week, and at the end of the week, each titan will sign their three favorite contestants. Those signed artists will complete in a weekly live show, which will be voted on by the audience via the number of streams for their music. The winner of “The Stream” will ultimately be the most-streamed artist.
Contestants can hail from all genres whether they are a solo singer, rap-duo or electronic group.
“‘The Stream’ brilliantly uses technology and social media to draw music lovers in and make them a part of the process. We’re excited to discover talent in this modern way and connect the best artists with the industry’s top starmakers,” said Paul Telegdy, president of alternative and reality group at NBC Entertainment.
“The Stream” is based on the Norwegian format. The series hails from Universal Television Alternative Studio, Monster, TV2, Nordic World and Little Hill. Steve Wohl at Paradigm packaged the deal.
For Universal Television Alternative Studio, “The Stream” marks the fourth recent series order for an unscripted show. Other upcoming projects are Jennifer Lopez’s “World of Dance,” entrepreneurial series “Funded” with Tyra Banks and “Common Sense,” which was announced earlier this week.
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