NBC’s 2020 NFL Kickoff Game Loses 11% of Last Year’s Audience
(Updated Friday, Sept. 11, 2020 at 12:38 p.m. PT to include the recently released Total Audience Delivery ratings for the 2020 NFL Kickoff Game, Houston Texans at Kansas City Chiefs.) The overall audience for NBC’s 2020 NFL Kickoff Game dropped 11% from last year, according to Nielsen’s preliminary Total Audience Delivery (TAD) metric, but Texans-Chiefs still topped 20 million viewers. We’re calling these TAD numbers “preliminary” because they do not include Out of Home (OOH) viewing yet. That will be added in next week, though due to the ongoing coronavirus pandemic, 2020’s OOH addition will likely be lighter than in the past. Also Read: Brave or Stupid? How CBS and ABC's Originals Held Up Against NFL Kickoff Game Across NBC TV, NBC Sports Digital and NFL Digital platforms, the Houston Texans unsuccessful visit to Kansas City’s Arrowhead Stadium averaged 20.3 million viewers. On NBC alone, 19.3 million people tuned in. By the fourth quarter, last night’s game was pretty much decided. The Chiefs eventually won at home, 34-20. The 2019 start to the NFL regular season, the Green Bay Packers vs. Chicago Bears, drew 22.7 million viewers, according to to Nielsen’s TAD. That 10-3 road win for the Packers was...
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