‘Mulan’ Is Sinking at the Chinese Box Office, and Here Are 3 Reasons Why

·1 min read

Despite making extra efforts to appeal to a Chinese audience, Disney’s “Mulan” is falling well short of expectations at the overseas box office, and even the grade curve granted by the pandemic’s impact on theaters worldwide doesn’t improve the look of its $23.2 million Chinese opening. Though the film was moved to a premium video-on-demand release on Disney+, “Mulan” is still getting theatrical release in China and several Asian countries that do not have the streaming service. Even with capacity in Chinese theaters capped at 50%, the runaway success of “The Eight Hundred” — which will soon enter the country’s all-time Top 10 list with $387 million grossed so far — shows how quickly the market has been able to recover with a film that can garner widespread interest. That sort of film does not appear to be “Mulan.” It’s not the worst performing Disney remake ever in China. It’s on par with the $22.5 million opening for “Maleficent: Mistress of Evil” and ahead of the $18.6 million opening earned by “Aladdin” last year. But those films weren’t made with a Chinese audience in mind, with stars like Liu Yifei, Donnie Yen and Gong Li leading “Mulan”‘s cast, while more...

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