How Much Is Too Much? The Coming Avalanche in Streaming Entertainment

Brace yourself. What’s coming in the next three to six months is nothing less than all-out war between three new streaming services — Peacock, HBO Max and Quibi — in an entertainment landscape that already has three major players in Netflix, Disney+ and Hulu and more minor players in Amazon, Apple, Starz and CBS All Access. I’m not sure any of us are prepared for the implications of this. The rise of standalone services that silo entertainment into separate, paid ecosystems — where users will have to hunt and peck to find their favorite shows, as well as figure out what new show is worth watching and where — is going to be a doozy. The services haven’t launched yet and already I’m exhausted from reading the flood of new projects being greenlit to feed all these platforms. How many of them will be great? Discrete streaming services that aim to satisfy the full spectrum of entertainment desires of their customers is an impossible task, but one suggested by the broad mandate each has adopted. They are aiming for mass entertainment and need tens of millions of subscribers (at least) to succeed. Also Read: FX Chief on Hulu Partnership and...

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