Crack your shell and hold the pieces to the sky in honor of a fallen hero.
Mr. Peanut, the iconic face of Planters peanuts, died suddenly on Wednesday morning. He was 104.
His estate tweeted out the news from Peanut's personal account:
"It is with heavy hearts that we confirm that Mr. Peanut has died at 104," the tweet read. "In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut."
Dozens of brands and other iconic mascots poured out their hearts and offered their condolences to the Peanut family, including Mr. Clean and Snickers:
We, too, would sacrifice it all for the nut #RIPeanut (a real one).— SNICKERS (@SNICKERS) January 22, 2020
Just as we began to celebrate getting our page back from the squirrels, we were hit with the saddest news. Mr. Peanut was a selfless legume-man who gave the office pups peanut butter many a time, and his hourglass-shaped presence will be missed. Rest easy, @MrPeanut#RIPeanutpic.twitter.com/FLh666EaNi— BarkBox (@barkbox) January 22, 2020
Thankfully (and tragically) the death was caught on film, per Peanuts' Twitter -- it turns out the untimely death of a true American icon was a marketing strategy in order to get fans to tune into the third quarter of the Super Bowl LIV where Mr. Peanut's funeral will be broadcasted.
Truly, this is the America we are living in.
Advertisement or not, fans everywhere couldn't help but speculate about the real cause of Mr. Peanut's death and whether or not the video was just a cover up for something far more sinister:
mr peanut was assassinated by the us government for attempting to achieve racial unity through his work with george washington carver. rip to a true ally— Desus Nice (@desusnice) January 22, 2020
planters is merely faking the death of mr. peanut to generate hype for his eventual return, much as the apostles did with jesus— mark (@kept_simple) January 22, 2020
Alas, in a time so politically divided, it was nice to see the Twitter community come together to mourn a collective idol: