Harry Potter can usually be found with a wand, cape and glasses – now fans can see him in a mask, too.
A new public service announcement released Wednesday by the Ad Council sends a mask-wearing message to movie lovers through popular characters including Harry Potter, Wonder Woman, the Joker and more.
The PSA depicts characters in famous movie scenes edited to add face masks and a message about wearing masks to help people get back to "doing our favorite things" and to "slow the spread."
The entertainment industry has slowly reopened with precautions and social-distancing protocols after the COVID-19 pandemic shut down much of the world last March. The U.S. currently has more than 27.2 million confirmed coronavirus cases and 471,000 deaths, according to Johns Hopkins University data. The pandemic has has also forced theaters to shut down, pushing movie studios like Warner Bros. to move releases to HBO Max.
Studio reopening plans like "Safe Way Forward" proposed precautions where mask-wearing was mandatory except when on camera.
Experts such as Dr. Jake Deutsch, the founder of Cure Urgent Care in New York, say celebrities have a duty to wear masks because fans are watching, and they'll do as they see.
"The idea is that you're wearing a mask to protect yourself and others," he tells USA TODAY. "It's also a sign of respect for others and keeping the message that we all need to participate."
Some celebrities have used their star power to encourage mask wearing. Tracee Ellis Ross, Jennifer Aniston, Tom Hanks and Kerry Washington have been vocal about urging their social media followers to wear masks and social distance.
Beyond wearing masks, other stars have shared their experiences receiving the COVID-19 vaccine. Jeff Goldblum, Jane Fonda and Anthony Hopkins join a growing list of celebrities who have spoken publicly or posted on social media about their vaccination journeys.
Contributing: Hannah Yasharoff, Bryan Alexander
This article originally appeared on USA TODAY: Harry Potter, Wonder Woman, more characters don masks in new PSA