These Are the Most Popular Costumes at Spirit Halloween This Year
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Barbie mania continues into spooky season
People / Spirit Halloween
October is here which means one thing is top of mind: Halloween. Each and every year, Heidi Klum hosts the most epic Halloween party where celebrities show up in the most elaborate ensembles, both on their own and as part of group and couples costumes. While we can't all be so lucky to get a coveted invite to Hollywood’s most splashy Halloween party, we're still able to celebrate in style and dress in our best holiday garb — and Spirit Halloween is here to help.
Spirit Halloween is the “World’s #1 Costume Store” and this year marks the retailer’s 40th season celebrating the holiday. Ahead of Halloween 2023, we sat down with the brand's marketing manager, Marisa Uzzolinoto, to unveil the most popular Spirit Halloween Costumes of 2023. While there’s no doubt that Taylor Swift and Travis Kelce will be one of the most popular DIY Halloween costumes, ahead, find 12 store-bought Spirit Halloween costumes to consider for the festivities ahead.
Spirit Halloween Adult Barbie Box Costume
As a surprise to absolutely no one, Barbie costumes are surging in popularity as Halloween nears. While many Barbie costume iterations exist, Uzzolino says that the Adult Barbie Box costume is bound to be one of Spirit Halloween’s best sellers. “Barbie has had many styles and careers, and this box allows partygoers to create their own DIY unique Barbie look,” she says. “This lightweight Barbie box includes poles that allow it to maintain its shape. Featuring bright pink fabric with official Barbie logos, this Barbie box costume will make you feel like a living doll.” (FYI: There’s an Adult Ken Box, too.)
Price at time of publish: $35
Size: One Size | Material: Polyester, plastic
Spirit Halloween Western Barbie Costume
If you still can’t stop thinking about Margot’s Western Barbie outfit, you’re not alone. According to Uzzolino, the Adult Western Barbie costume is another hit at Spirit Halloween. “Giddy up, cowgirl! Becoming the world’s most iconic fashionista is easier than ever when you dress up in this officially licensed Western Barbie Costume,” she says. “Featuring a pretty pink top and pants set, this movie-inspired outfit is perfect for any Barbie fan.” Hoping to match your partner? “Pair this with Adult Western Ken for the perfect couples costume,” Uzzolino adds.
Price at time of publish: $60
Size: XS-1X | Material: Polyester, spandex | Care: Spot-clean
Spirit Halloween Adult Corpse Bride Costume
The Corpse Bride came out nearly 20 years ago, yet its connection to Halloween remains strong as ever. “This officially licensed Emily costume brings Tim Burton's Corpse Bride to life,” Uzzolino says, noting that it’s one of Spirit Halloween’s most popular costumes. “You’ll catch Victor’s eye with this hauntingly beautiful costume that features a pale wedding gown with a flattering halter-style neckline and tattered hem. A long, sheer veil and ornate gloves complete this spooky and stunning ensemble.”
Price at time of publish: $30
Size: S-L | Material: Polyester, nylon, spandex | Care: Spot-clean
Spirit Halloween Adult Glinda the Good Witch Costume - The Wizard of Oz
With all eyes on Ariana Grande ahead of the Wicked movie adaptation (which is set to premiere in 2024), you can't go wrong with a Glinda the Good Witch costume this Halloween. This popular set includes a pretty pink, velvet-bodice dress and silver shimmer crown, so you'll have to buy your wand separately.
Price at time of publish: $55
Size: S-XL | Material: Polyester
Spirit Halloween Adult Chucky Costume Deluxe
Hoping for a spookier get-up? Right on cue with the timing of the recent release of season 3 of Chucky on Peacock, Uzzolino says that the Adult Chucky Costume Deluxe continues to be a big hit in 2023. “Playtime's about to get a whole lot creepier this Halloween once you suit up in this officially licensed Adult Chucky Costume Deluxe,” she says. “This high-quality costume will have you looking just like your favorite killer doll this Halloween.” The costume comes with a multi-colored striped long sleeve shirt, a pair of Chucky's signature embroidered overalls, and a creepy, scarred Chucky mask. “There's no better way to look just like your favorite horror villain this Halloween than with this awesome deluxe Chucky costume,” Uzzolino assures us.
Price at time of publish: $90
Size: S/M and L/XL | Material: Polyester, cotton, plastic
Spirit Halloween Adult Shorty Costume - Killer Klowns from Outer Space
Another creepy Halloween costume idea? Shorty the Clown from Killer Klowns From Outer Space. “Become the creepiest clown in town when you put on the Adult Shorty Costume,” Uzzolino exclaims. “Killer Klowns from Outer Space is the ultimate throwback movie, and Shorty is one of the most iconic characters. This epic costume includes Shorty's signature jumpsuit, a scary clown mask, a collar, and a pair of oversized gloves, giving you the freakiest costume at any Halloween party.”
Price at time of publish: $60
Size: S/M and L/XL | Material: Polyester, plastic
Spirit Halloween Adult Kissy Missy Costume - Poppy Playtime
If you love the ‘80s and all things retro, rocking an Adult Kissy Missy or Huggy Wuggy costume might be right up your alley. In fact, Uzzolino says the Poppy Playtime costumes are actually two of 2023’s best sellers. "Enter the abandoned toy factory this Halloween in [one of these Poppy Playtime] costumes. The officially licensed Poppy Playtime costumes include a plush jumpsuit, a mask, and shoe covers.”
Price at time of publish: $60
Size: S/M and L/XL | Material: Polyester
Spirit Halloween Adult Gryffindor Dress Costume – Harry Potter
Harry Potter costumes never go out of style. With that in mind, we can’t say we’re surprised that the Adult Gryffindor Dress Costume is one of Spirit Halloween’s best-selling costumes of 2023. “Perfect for dressing up with your whole crew, you'll be ready to roam the halls of Hogwarts in this officially licensed adult Gryffindor Dress Costume,” Uzzolino says. “This Gryffindor costume includes a dress with an attached undershirt, suspenders, and vest. A striped tie completes the look.” Just keep in mind that you’ll need to buy your broom, wand, and any other accessories separately.
Price at time of publish: $50
Size: S-XL | Material: Polyester, spandex
Spirit Halloween Adult Rave N' Dance Wednesday Addams Dress
Wednesday Addams recaptured our hearts with the Netflix comedy-horror series Wednesday. While her outfit is relatively easy to DIY, if you’re looking for a one and done approach to her look, buying the Adult Rave N’ Dance Wednesday Addams Dress is a great idea. “Join the creepiest and kookiest family in the world when you wear this officially licensed Rave N’ Dance Wednesday Dress,” Uzzolino says. “Get yourself this beautiful, high quality black dress plus matching belt and instantly become Wednesday Addams with ease.”
Price at time of publish: $50
Size: S-XL | Material: Polyester, polyurethane
Spirit Halloween Adult Eric Cartman Inflatable Costume
Hoping to elicit laughs this Halloween? Wearing an Adult Eric Cartman Inflatable Costume is sure to do the trick. “Turn some heads this Halloween and make everyone respect your authority with this hilarious Eric Cartman Inflatable Costume,” Uzzolino says, noting that the funny ‘fit is one of Spirit Halloween’s best-sellers. “With this inflatable costume on, you'll look just like your favorite character from South Park. This costume comes included with a battery-operated fan and battery pack with belt clip so you can easily inflate in minutes on-the-go and be ready for any costume party.”
Price at time of publish: $60
Size: One Size | Material: Polyester
Spirit Halloween Adult Bloody Michael Myers Costume Deluxe
Prefer horror over laughs? Surprise your friends, family, and party guests in the Adult Bloody Michael Myers Costume Deluxe. “The Boogeyman is back, and this time he's taking no prisoners,” Uzzolino says. “Show love for one of the most gruesome horror villains when you wear this officially licensed Michael Myers Costume Deluxe. Featuring Michael's legendary mask, jumpsuit, and knife prop, this set provides everything you need to terrorize your neighborhood.”
Price at time of publish: $70
Size: S/M and L/XL | Material: Cotton, Latex
Spirit Halloween Adult Bling Ghost Face Dress Costume
We’ve all seen the classic Scream Ghostface mask. But have you ever seen a bedazzled one? According to Uzzolino, the Adult Bling Ghost Face Dress Costume is wildly popular this year. “You might be dressing up as a grizzly slasher, but that doesn't mean you have to sacrifice style,” she says. “Prepare to spread terror this Halloween when you rock this officially licensed Bling Ghost Face Dress Costume. Featuring a dazzling version of Ghostface's iconic mask and a black hooded dress, this outfit has everything you need to horrify your friends, family, and neighbors.”
Price at time of publish: $50
Size: S-L | Material: Polyester, spandex
Take Our Word For It
Rebecca Norris is a full-time freelance writer living in the Washington, D.C. metro area and has worked in beauty and lifestyle editorial for a decade. For this story she spoke with Spirit Halloween marketing manager, Marisa Uzzolino, to uncover the most popular Spirit Halloween costumes of 2023. She revealed that the 12 costumes showcased above are already topping the list for adults.
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