The average American only lasted 10 days into Dry January before picking up a drink, according to new research. The study asked 2,000 Americans 21+ to reflect on their experiences with Dry January and their overall drinking habits. Seven in 10 respondents (69%) said they've taken part in the month-long challenge to not drink alcohol at the top of the year - and it usually doesn't work out. Over half (55%) of pollsters that have participated in Dry January said it was unsuccessful - and a quarter said this was very unsuccessful. Conducted by OnePoll on behalf of Cupcake LightHearted wine, the survey found that 4% of respondents said they failed Dry January right on January 1 and 8% said they poured themselves a drink by January 3. The top reasons respondents shared they failed Dry January included merely forgetting they were taking part in it in the first place, followed by attending happy hours with friends (39%) or going out on a date (37%). Looking past January and into the remainder of 2021, 72% of those surveyed said they want to be more mindful of their nutritional habits this year. One way 63% of respondents are doing this includes being "sober-curious," meaning that they'd like to take a set amount of time to cut down on their drinking. In fact, 55% of those surveyed said cutting down on their drinking is one of their overall goals for the year and an additional 60% want to find a lighter option of their favorite drink. This goal has been difficult to achieve for respondents, however, as 52% feel like they have to sacrifice flavor when opting for a lower calorie adult beverage. And as respondents plan their goals for 2021, 55% said that picking up a diet that requires them to completely cut out alcohol is a definite no-go and an additional 55% said these diets have not been successful for them in the past. "We were curious about what Americans wanted to achieve in 2021 after a difficult and stressful year," said Jessica Tomei, winemaker for Cupcake LightHearted. "While it seems like many Americans had trouble sticking with their Dry January goals last month, the results showed that 56% of respondents would be interested in trying a low-alcohol version of their favorite drinks." The survey also delved into what exactly Americans look for in an adult beverage and found that, naturally, taste is the most important thing (55%) closely followed by being low in calories (49%). Twenty percent of pollsters who drink wine (approximately 1,800 respondents) also shared that they "always" end up buying the same bottle of wine because they don't know what else to buy. "On the whole, more than 72% of Americans want to be more mindful of their nutritional habits this year, with 66% planning to make small changes to their eating and drinking habits instead of making one big goal," Tomei continued. "Trying a lower-alcohol and lower-calorie version of their favorite drink could be a great first step."