Morgan Riddle Signs With UTA (Exclusive)

Etan Vlessing
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Fashion influencer Morgan Riddle has signed with UTA, the entertainment and sports talent agency, in all areas.

UTA will help expand brand partnerships and other business opportunities in unscripted content beyond social media platforms like TikTok and Instagram, where Riddle’s fashion, beauty and travel content is widely available.

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Riddle built a presence around the pro tennis tour as the partner of top-rated American player Taylor Fritz, including with her courtside fashion presence at international tournaments. Riddle also appeared alongside Fritz on Break Point, the Netflix docuseries where the producers of Formula 1: Drive to Survive turned their attentions to the 2022 professional tennis season.

The series had a focus on up-and-coming stars, including Fritz as he represented American pro tennis contenders just as the Big Three — Roger Federer, Rafael Nadal and Novak Djokovic — look to stay on top.

With around 650,000 social media followers and subscribers across TikTok, Instagram and YouTube, Riddle hosted the online tennis lifestyle series, Wimbledon Threads, where she interviewed fashionable fans at the 2023 prestigious tennis tournament in London.

“I’ve been so fortunate to receive unwavering support from my online community. I’m thrilled to take the next step into new endeavors as I continue to offer a fresh perspective to the worlds of fashion, travel and tennis,” Riddle said in a statement.

She will continue to be represented by Rare Global and Emily Blair Media.

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