‘Monster High 2’ Scares Up Ratings Victory For Nickelodeon

Katie Campione
·1 min read

Nickelodeon has been spooking up some ratings wins with its Halloween fare.

Monster High 2 premiered on Thursday, ranking as the time slots No. 1 cable program among kids ages 2-11. Because of that, Nickelodeon also managed a double-digit live + same-day ratings increase in the kids demo year-over-year (33% among the 2-11 crowd and 25% for ages 6-11).

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For context, Monster High: The Movie premiered in the comparable time slot last year.

After three days of viewing, Monster High 2 was up 125% among kids 6-11, managed a 0.9 (versus the live + same-day 0.4 rating). With kids 2-11, the film was up 80% in the L3 window.

In terms of total viewers, the film managed 389,000 in the L3 window on Nick (up 56% from the same-day numbers). In all, Paramount Global says the film reached an audience of 2.6M across its premiere weekend across all of its airings on Nickelodeon, Nick At Nite, Nicktoons, and TeenNick.

The week before, A Really Haunted Loud House made its debut on September 28, reaching about 1.9M viewers across all of its weekend airings on the Nick channels.

In the L3 window, the film soared 100% to a 0.4 among kids 2-11. Meanwhile, among the 6-11 crowd, it mustered a 67% ratings increase to a 0.5.

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