Bringing together friends, family and long-time collaborators, Goddard is hosting an immersive ground floor takeover complete with exclusive items and limited-edition designs. The centerpiece of the takeover is an abstract sculpture created by Sarah Edwards which features archive Goddard designs. Known for her innovative use of tulle, Goddard will showcase specific elements of the fabric in glass cabinets, highlighting the vast textures and proportions that have become a key pillar of the brand.
Elsewhere, the installation will see the preview of a special film directed by Tegen Williams which aims to provide a behind-the-scenes look at the Molly Goddard brand. Showcasing backstage elements of the FW22 show, the film will offer a unique insight into the world of Goddard. Completing the installation is a display of never-before-seen fitting pictures from FW16 to FW22 alongside a series of sculptures created by Mark Goddard.
Alongside the immersive experience, Goddard's takeover will see the launch of an exclusive T-shirt inspired by her show team uniform that has never before been sold. Featuring a new print inspired by the work of illustrator Betty Larom, the T-shirts will feature the date and location of the DSM experience. A selection of new bags in exclusive colorways will also feature as part of the installation.
Molly Goddard's DSM takeover is available to visit now.