'Moana' Sails to No. 1 for Second Week With $28.4 Million

By Rebecca Ford, The Hollywood Reporter

Disney’s Moana easily topped the domestic box office for its second week in a row, with a catch of $28.4 million.

On a traditionally sleepy weekend between major holidays, the Disney animated film did strong business, dropping just 50 percent from its opening weekend. That’s even better than Disney’s record-breaking animated hit, Frozen, which dropped 53 percent in its second week after Thanksgiving in 2013.

Moana has earned $119.9 million domestically, and $177.4 million globally. Internationally, the film opened in five new markets (France, Spain, UK, Russia and Mexico) to join China which opened last weekend. China posted an estimated $5.5 million for the weekend, meaning a drop-off of just 55 percent, for a total in China of $21.3 million.

Warner Bros.’ Harry Potter spinoff Fantastic Beasts and Where to Find Them, earned $18.5 million this week to land No. 2. The Eddie Redmayne-starring film, with a domestically tally of $183.5 million, dropped just 59 percent in its third week.

Related: Box Office: ‘Moana’ Welcomes $6.4 Million to Stay No. 1 Friday

Another holdover doing strong business is Paramount’s sci-fi film Arrival. In its fourth week, it earned $7.3 million, to edge out Paramount’s other film Allied for the No. 3 spot. Arrival, benefiting from positive reviews and strong word of mouth, has earned $73 million domestically to date.

Allied, starring Brad Pitt and Marion Cotillard, took in $7.1 million in its second week, and has earned $28.9 million to date.

Disney also lands in the top five twice with its Marvel film Doctor Strange earning $6.5 million this weekend. With a domestic total of $215.3 million, the Benedict Cumberbatch-starrer has now passed Thor: The Dark World ($206 million). The film has earned $634.9 million globally to surpass Iron Man 2 ($624 million).

The weekend’s only new wide release, BH Tilt’s Incarnate, opened to an estimated $2.6 million for the weekend from 1,737 locations. It’s a quiet start for the $5 million horror film, which was aiming to do business similar to BH Tilt’s last film, The Darkness, which had a strong $4.95 million opening weekend.

The microbudget horror film, however, had a more focused — and less costly — marketing plan, which targeted die-hard genre fan through through digitally-focused outreach. The campaign, funded by Universal, cost in the low single digit millions.

The audience for Incarnate was 47 percent Caucasian, 26 percent Hispanic and 18 percent African-American.

On the limited release front, Fox Searchlight opened Jackie, starring Natalie Portman in five theaters to $275,000, for a $55,000 per-screen average. The film, which is garnering awards buzz, was bought by Searchlight at the Toronto Film Festival in September.

Amazon and Roadside’s Manchester by the Sea, which picked up several awards and nominations this week, earned $2.36 million this weekend as it expanded to 156 locations. The film, directed by Kenneth Lonergan and starring Casey Affleck, buoyed by its awards buzz, should land in the No. 10 spot at the domestic box office this week.

Related: Making of ‘Jackie’: How a Chilean Director Convinced Natalie Portman to Play the Grieving First Lady