Misen’s New Dutch Oven Doesn’t Require Maxing Out the Credit Cards
We’re over a decade into the DTC revolution (that’s direct-to-consumer, for the decidedly not online), and we’ve all maybe grown a little wary and weary of it. Does everything need disruption? Maybe we’re actually starting to miss the middleman. But every once in a while, a category really does need disruption and a middleman needs cutting out. The market for Dutch ovens has been pretty much dominated by the expensive Le Creuset and the slightly less expensive Staub, undoubtedly fine products but ones that come at a substantial cost. Misen, a DTC cookware brand best known for its chef’s knife, entered the ring with its Dutch oven, which retails for $165.
Like Le Creuset, Misen’s Dutch ovens come in a range of colors, although Misen’s are decidedly more muted — the green is a sort of sage color and the blue is grayish, rather than the shiny, eye-catching colors of Le Creuset. Of course, the big difference is the price — Misen’s Dutch oven fetches for $165, compared to the $300 to $400 for a Staub or Le Creuset in the same size. And to gauge just how enthusiastic people are for this release, it racked up over 4 million dollars on Kickstarter.
But Misen’s Dutch oven isn’t just a cheaper version of a better thing. Everything from the large handles to the wide base was carefully thought out to make it a practical and easy-to-use kitchen tool that you’ll reach for over and over. It comes in a handful of colors and is available in one size, which is 7 quarts.
One of the most innovative design details is the lid, which can be flipped over and used as a grill directly on the stove or in the oven. If you prefer a regular lid, that’s an option as well, and the traditional lid has a large metal handle for easier opening. To ensure durability, the oven is made from four layers of enamel on a cast iron core, and each layer of enamel is separately fired. That means that the durable enamel resists scratching and food sticking. If you’re unsure about your purchase, Misen offers a 60-day “test drive,” lifetime guarantees, and free returns. Green and grey are on a waitlist, but blue, black and red are available for purchase at Misen.com.
Ready to improve your culinary skills with a hyped kitchen gadget you’ll actually use on a regular basis? Take a look through the list of colors and hit the buy button below!
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