Millie Bobby Brown is yet another celebrity to start a beauty brand.
The 15-year-old Stranger Things actress announced on Tuesday that she is launching a makeup and skincare line called Florence by Mills. The products are clean, vegan and cruelty-free.
In the video announcement, Florence by Mills is clearly marketing the brand to Gen Z as the perfect beauty starter kit for teens.
"Every young person deserves to have a good start with their skin," Brown says in the video. "I wanted it to be vegan, clean, cruelty-free that would be easy to get and fun to use and still useful, but, you know, playing that sophisticated teenager as well."
"What I want my beauty brand to represent is individuality and embrace who you are. All I know is that I want you to feel yourself," she concludes.
The brand, which took two years to make, features fun purple packaging, housing everything from lip gloss to cream blush and fish-shaped cooling eye gels to a metallic-colored face mask.
Everything is affordable, too, with prices ranging from $10 to $34, and will soon be available at Ulta, according to Refinery 29.