On Monday, Microsoft made it public that they are shutting down their attempt at a Twitch competitor (Mixer) less than a year after luring Ninja and some other big name creators to the brand via exclusivity deals. That shutdown becomes official on July 22.
According to Forbes, this move came after Mixer acquired almost no growth during a time period where the rest of the medium is blowing up.
The next move for Microsoft will be partnering up with Facebook Gaming, that was also announced on Monday. Facebook Gaming has reported substantial growth over the past year, and done well during quarantine. Note that Facebook has what you might call a shitty track record when it comes to accurately reporting on their own video metrics but, whatever, that's Microsoft's problem.
Mixer pages that are still in existence will be converted into Facebook Gaming pages with the very notable exception that the name-brand Mixer gamers (see: Ninja, Shroud, and more) are now effectively free agents.
Reports state that Facebook did try to keep the pair listed by name, but that an agreement couldn't be reached.
Still more reports state Facebook doubled the original Mixer offers to keep both Ninja and Shroud (we're talking deals in the eight figures) but that the answer was still no. Those now ex-Mixers will still be paid the amount of their old contracts, which means that life continues to be very, very sweet for them.
Where they go now, however, is still up in the air. That's according to messages put up on both their Twitter accounts after the news was announced:
I love my community and what we built together on Mixer. I have some decisions to make and will be thinking about you all as I make them.— Ninja (@Ninja) June 22, 2020
I appreciate the Mixer community and everything I’ve been able to do on the platform. I love you guys and am figuring out my next steps. 💙— Michael Grzesiek (@shroud) June 22, 2020
Other smaller name creators who won't be pulling in the type of auto-deposits of the aforementioned pair also appear to have at least some support from the community, due to the fact that they're, well, now looking to continue careers under less certain circumstances:
So i'm now realizing a lot of people will have lost vital income in a very turbulent time and will likely have to return to other platforms. That being said, if you are among them.. reply here with your new stream links/descriptions. Check out these creators and support them. https://t.co/xD2edKR8qX— Ross O'Donovan (@RubberNinja) June 22, 2020
As for the reactions to Ninja and Shroud, though? Here's a sampling. It would appear that many are jealous. I consider myself in that group:
Ninja & Shroud after securing an 8 figure bag from Mixer and now being able to stream again on Twitch in under a yearpic.twitter.com/gTGFGbAhUG— Waddles (@itsWaddles_) June 22, 2020
Sources familiar with the deal have informed me that while Facebook did try and negotiate to keep their big partners both Shroud and Ninja opted out. They have received their full payments and as of midnight yesterday were free to engage in talks with other platforms. Game on.— Richard Lewis (@RLewisReports) June 22, 2020
Shroud and Ninja coming back to twitch with the Mixer bagpic.twitter.com/DCfRKBKzmi— Cryptic (@CrypticNoOne) June 22, 2020
Ninja & Shroud deadass just pulled off a GTA heist in real life LMFAOOOO— 100T Classy (@Classify) June 22, 2020
Ninja & Shroud pulling up to Twitch after Mixer closed down pic.twitter.com/bZ4MFuzGgM— Excommunicado (@JudgementDay89) June 22, 2020
*Ninja & Shroud’s first day back on Twitch*— 100T Classy (@Classify) June 22, 2020
“Have you guys by any chance heard of... TWITCH PRIME?”
Sources: Facebook offered an insane offer at almost double for the original Mixer contracts of Ninja and Shroud but Loaded/Ninja/Shroud said no and forced Mixer to buy them out. Ninja made ~$30M from Mixer, and Shroud made ~$10M— Rod "4475 SR & Immortal peak" Breslau (@Slasher) June 22, 2020
Ninja and Shroud are now free agents
I love seeing gamers win. Big W for shroud and ninja 💼 ✅— FaZe Pamaj (@Pamaj) June 22, 2020
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