Michelle Obama Delivers ABC’s Most Watched Sunday This Season
Against Sunday Night Football‘s Cowboy-Eagles game and AMC’s The Walking Dead, former First Lady Michelle Obama’s Becoming Michelle special (0.7 rating in adults 18-49 demo, 5.846 million viewers) handed ABC its most watched Sunday this season with a five-month total-viewer high in the 9 PM hour.
Becoming Michelle – A First Lady’s Journey, a 20/20 special, performed in line with time slot regular Shark Tank in the demo.
ABC last week yanked The Alec Baldwin Show from its 10 PM hour; last night Country Music’s Biggest Stars (0.4, 3.463M) followed Obama’s interview, more than doubling Baldwin’s previous Sunday overall audience and improving the demo by a tenth.
Obama’s sit-down built on its lead-in, Dancing With the Stars: Juniors (0.6, 4.008M), which settled for its lowest numbers yet. ABC kicked off the night with America’s Funniest Home Videos (0.8, 5.709M).
CBS’ NFL overrun created the usual big gains early in the night, though results may be inflated due to an eight-minute-past-half-hour football overrun. 60 Minutes (2.4, 13.307M), the night’s highest demo-rated and most watched non-NFL program, jumped 118% in the demo week to week, while God Friended Me (1.1, 8.298M) climbed 38%, NCIS: Los Angeles (0.8, 6.860M) rose 14%, and Madam Secretary (0.6, 5.560M) grew 20%.
Fox’s Rel (0.5, 1.203M) equaled its lowest demo rating and set a new low in overall audience. All three of Fox’s other original Sunday comedies logged 1.0 demo ratings including The Simpsons (1.0, 2.3789M), Bob’s Burgers (1.0, 2.191M) and Family Guy (1.0, 2.22M).
CW’s Supergirl (0.3, 1.160M) hit a new series demo low and Charmed (0.3, 947K) equaled its lowest to date in the metric.
NBC (5.3, 16.30M) ruled the night. CBS (1.7, 10.23M) came closest, followed by Fox (0.7, 1.90M) in the demo but ABC (0.6, 4.67M) in total viewers, with CW (0.3, 1.05K) wrapping the list.
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