Michael Jackson’s Jacket From Infamous 1984 Pepsi Commercial Is Being Auctioned Off
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Some classic memorabilia from a select number of the world’s leading artists will be auctioned off by Propstore.
Items from their latest live auction include Amy Winehouse’s beehive hairpiece, John Lennon’s belt buckle from his “Lost Weekend” era, and Michael Jackson’s custom jacket from his notorious 1984 Pepsi commercial.
Bidding for the one-of-a-kind leather jacket starts roughly at $123,000. It is predicted to be sold at a final price ranging from $230,000 to $460,000.
The jacket was featured in Pepsi’s New Generation “Street” commercial, which was released on March 27, 1984—not long after the “Thriller” video debuted. Alongside Jackson, the visual starred the other members of the Jackson 5 and a young Alfonso Ribiero as the King Of Pop remixed “Billie Jean” to fit the campaign.
“Taste the thrill of the day/feel the Pepsi way/You’re a whole new generation,” he sang. It was also on this set where the global superstar suffered second-degree burns on his scalp after his hair caught fire.
The jacket was a gift to Jackson from consignor, Wendell Thompson, who became friends with him after meeting in December 1980. The lucky winner of the lot will not only receive the fashion treasure from Jackson’s prime creative period, but will also receive a personalized photo with the inscription, “To Wendell, Christopher Columbus found America. I’m glad I found you all. Lots of Love, Michael Jackson,” plus “an original Polaroid photo of Jackson with Thompson on the day that Thompson received the jacket, ‘The Making of Thriller‘ hardcover book, a ‘Making Michael Jackson’s Thriller’ laserdisc, and commercially purchased photos of scenes from the Pepsi commercial,” according to Propstar.
Bidding will conclude on Friday, Nov. 10.
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