Meet Marine Serre, the Designer Behind the Crescent Moon Logo Worn by Beyoncé, ASAP Rocky, and Kylie Jenner

Maria Mora
·2 min read

There’s a crescent moon print you’ve probably seen all over Instagram. It appears on skin-tight turtlenecks, tops, leggings, and catsuits—with each piece coming in different color combinations. Beyonce, along with her dancers, wore a custom cocoa colored version in “Black is King,” which, according to fashion search platform Lyst, caused queries for the term "Marine Serre moon bodysuit” to jump by 428 percent. Yung Miami from the City Girls has worn an all-over moon print catsuit. Kylie Jenner wore a matching cream and black set with her daughter, Stormi. And even ASAP Rocky was spotted wearing a black coat with the crescent emblem.

The woman behind the striking symbol is Marine Serre, a 28-year-old designer who is also dedicated to sustainability. But how did she get so popular and appeal to such a wide swath of customers? We are taking a deep dive into Marine Serre, the story behind her print, and how her crescent covered bodysuits, leggings, and tops became the pieces to wear.

With all the rave around the French designer’s clothing, big brands like Nike reached out. In 2019, the Beaverton sportswear giant tapped Serre, along with Yoon Ahn of AMBUSH, Erin Magee of MadeMe, and Christelle Kocher KOCHÉ, to redesign the iconic FIFA Women’s World Cup football kit. Serre created a bodysuit decorated in her signature moon print with an eye-popping green top worn over the suit. Up until recently, Serre only produced womenswear, but as the brand continued to evolve, she’s leaned into menswear. “I think today, it's super important because you cannot just dress one gender and we’re also all used to exchanging our garments,” says Serre. Earlier this year, ASAP Rocky teased a potential AWGE x Marine Serre collaboration backstage at Paris Fashion Week. In conversation with Vogue, the Harlem rapper said he co-designed the black puffer coat with an all-over moon print he was wearing. It’s still unknown whether that piece will be a part of a wider collection, but if Serre sticks to her ethos, she will continue to be a designer who captures the zeitgeist.