Meet Balenciaga's Newest Pattern, the BB Monogram

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Following the Lindsay Bag modeled by Bella Hadid, Balenciaga has now added a new pattern to its lineup -- the BB Monogram, a design inspired by pieces from the brand's collections in the '90s.

The BB Monogram sees the double-B logo horizontally stretched out while diagonal monogram stripes are applied throughout. The print arrives in diverse forms, including a textured treatment on coated canvas or denim using rotary print technology, clean embossing and laser work.

In Balenciaga's latest campaign starring Kim Kardashian, Justin Bieber, BFRND, Kat Zhang and more, the fresh pattern appears on a range of ready-to-wear garments like pajama sets, as well as accessories such as the Shopping Bag, the Bistro Basket, the Everyday Camera Bag, the Hardware Tote, the Hourglass Bag and wallets.

Peep the BB Monogram campaign above. The latest pieces are now available for purchase on Balenciaga's website and in stores.