McDonald's, Dairy Queen and More Businesses Entertain Missouri Locals with Humorous Road Sign War

·2 min read
fun sign "war" going on in MO
fun sign "war" going on in MO

Marshfield Area Chamber of Commerce

A city in Missouri is enjoying some gentle ribbing between businesses – some cleverly written signs.

After a Marshfield, MO McDonald's declared a "sign war" multiple businesses jumped in to tease others in the area.

Locals have been snapping photos of the signs since the first one went up at McDonald's, saying "HEY DQ! WANNA HAVE A SIGN WAR."

The fast food chain responded by putting up a sassy message on their own marquee: "WE WLD BUT WERE 2 BUSY MAKIN ICECREAM."

fun sign "war" going on in MO
fun sign "war" going on in MO

Marshfield Area Chamber of Commerce

While many of the bantering signs focused on ice cream at first, things have expanded as other establishments wanted in on the fun.

Not every place has a flashy road sign to use, so businesses have gotten creative with poster board and plain old print-outs.

"Roses Are Red, Violets Are Blue, We Want In On The Sign War Too…" one place posted in their window on a piece of white paper.

SignEffx, which specializes in printing banners and decal wraps, did not want to be outdone.

"No invite to the sign war?" a newly-printed banner outside their Marshfield location asks. "It's okay … we know who makes the best signs in town!"

fun sign "war" going on in MO
fun sign "war" going on in MO

Marshfield Area Chamber of Commerce

RELATED: Shake Shack Has a BOGO Deal on Milkshakes for the Rest of the Summer — Here's How to Get Yours

The city of Marshfield has been enjoying the attention, posting on Facebook (sic) "Holy cow! The Marshfield, MO sign war has reached over a million people on Facebook! Thanks to everyone around the US who has shared our little [town's] sign war! We've all had a lot of fun watching the signs change. Who [knew] a fun little sign war would bring so many people together!"

Randy Bryant, Director of Operations at the McDonald's told local outlet Ozarks First the origin story of the sign war.

Never miss a story — sign up for PEOPLE's free weekly newsletter to get the biggest news of the week delivered to your inbox every Friday.

"Marshfield is such a close community, we're all like family here," Bryant said. "Mario on our team had a great idea to get this all started!

"He said 'It's hot, the world is throwing everyone challenges and negativity,' so we all found a way to laugh and have fun as a community. And what's better than an old-fashioned sign war?"

RELATED: Zendaya Gets Stitches After Kitchen Injury: 'This Is Why I Don't Cook'

fun sign "war" going on in MO
fun sign "war" going on in MO

Marshfield Area Chamber of Commerce

Shelby Atkison, Managing Editor of local news outlet Laclede County Record has been documenting the war too, compiling the photos on her social media. "Compiled for your viewing pleasure… it ain't over yet 😂🤣🍟🍦," Atkinson wrote.

Commenters are having a blast designating the "winners" of the sign war, although no consensus has been reached among those following the battles.