‘The Masked Singer’ Gets British Makeover on ITV

The Masked Singer” is coming to Britain. ITV, the U.K.’s biggest commercial broadcaster, has ordered up a local version of the wacky competition show, which originated in South Korea and has been a ratings hit for Fox in the U.S.

The format involves celebrities concealing their identities behind bizarre costumes and trying to advance in a singing contest that’s not necessarily about vocal talent. A star panel tries to figure out who the celebrities, while viewers eliminate the contestants one by one. Eight episodes of the show will air on ITV next year.

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The British version will be produced by Scottish indie Bandicoot, which is owned by the Argonon Group. It will be executive-produced by Derek McLean, Daniel Nettleton and Claire Horton.

“Not very often, a show comes along that seems to abandon all the rules…and this is it,” said Siobhan Greene, ITV’s head of entertainment commissioning. “‘The Masked Singer’ is original, bold, funny and a proper guessing game that we hope will have the nation hooked.”

McLean and Nettleton, who founded Bandicoot, said they were “hugely excited to be part of such a successful global format….With madcap costumes and cunning disguises, we have no doubt the audience will love the outlandish performances and revel in playing the guessing game. It’s less of a whodunit and more of a whosungit.”

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