Marvel’s ‘Secret Invasion’ Wins Viewers for Disney+ Despite a Lull Between Series | Charts
With some streamers dropping whole seasons at once and others preferring weekly episodes, what’s the best way to assess which shows are breaking through with audiences? One approach we’ve taken is to look back over the past quarter and compare the demand for newly released shows in their first 30 days. This has historically put binge and weekly release shows on fairly equal footing for a side-by-side comparison.
Looking at the most in-demand new series premieres of last quarter, two clear winners stand out: One is a show, another is an entire streaming service.
“Secret Invasion” on Disney+ was the most in-demand new show to premiere in the April-to-June time period, with 42.1 times the average series demand in its first 30 days, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
New Marvel series have seen success on Disney+ in attracting audience attention and galvanizing the fan base. However, “Secret Invasion” is the first Marvel series to premiere on Disney+ since “She-Hulk: Attorney at Law” last August. If anything, the long gap seems to have boosted demand for the show from audiences who may have previously been suffering from franchise fatigue after the nonstop rollout of the Marvel Phase Four shows.
Although the show has received mixed reviews, audiences seem more than eager to flock back to the franchise after the recent dry spell. The initial spikes in demand in the first weeks after “Secret Invasion” premiered were higher than for any other Marvel series that premiered on Disney+. This could be a good sign for a more fiscally prudent Disney that less is more, or at least that more time between new shows can actually help series cut through the deluge of content.
Netflix’s “Queen Charlotte: A Bridgerton Story” ranked as the second-most successful premiere of the quarter, with 25.2 times the average series demand in its first month. It was a tight race, though: Shows ranked No. 2 through 10 ranged from 21 to 26 times average demand.
In this competitive field, Apple TV+ stood out for having a particularly successful quarter. Three of the 10 most in-demand new series premieres were Apple TV+ originals. “Hijack,” “Silo” and ”The Crowded Room” all had more than 20 times the average series demand in their first 30 days.
Apple TV+ has continued to produce high-demand original content. While the closest thing it has put out that was a hit on the scale of a Marvel series is “Ted Lasso,” the consistent pace and quality of their output has grown the share of demand for the service’s originals over time.
Christofer Hamilton is a senior insights analyst at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit the Data and Analysis Hub.
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