Magic Leap Partners With Turner, NBA on Mixed Reality Basketball Content

Magic Leap is partnering with Turner and the NBA to produce mixed reality content for Magic Leap’s upcoming headset, the companies revealed at Recode’s Code Media conference in Huntington Beach, Calif. Tuesday.

“We are honored to be one of their initial partners,” said NBA commissioner Adam Silver, who had joined Abovitz on stage.

As part of the partnership, the NBA will launch what amounts to an app on Magic Leap’s platform this year, and deliver game highlights and other content to Magic Leap users. “You can be on the court, you can be over the court,” said Silver.

 

Developing.

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