"I had no idea that this was going to be a thing," the infamous Butter Man said like most people who unexpectedly go viral. "At all."
However, the most memorable moment was the battle between a man and a stick of butter.
Donny Willis got his five seconds of fame while interacting with Al Roker during the broadcast.
Willis was a volunteer "Breakfast Clown." The interaction was awkward. It was clearly not scripted and maybe even unwanted by Roker.
Donny Willis, Butter Man, approached Roker as he was on camera. Roker tried to brush off the "Breakfast Clown" by lightly shoving him and joking, "I hate to butter you up, but you’ve got to move on."
This wasn't the last of Butter Man. He approached Roker a second time. This time Willis was ready with a handful of his own breakfast puns.
Willis ran up to Roker, who rode beside him in a motorcycle sidecar, and yelled, "We’re buttering you up! Butter your turkey, butter your ham!"
At this point, Roker was likely over the wind and definitely over the jokes. Roker looked directly at the camera and said flatly, "And that's why everybody loves clowns."
Many people perceived this interaction as contentious and even declared it the great battle of "Roker vs Butter Man."
Donny Willis, a Westchester County pastor, took to social media to explain his side.
Willis explained that the reason he approached Roker is because Macy's "encouraged the clowns" to "incorporate a personal touch with the audience."
"This, however, put me behind with my group and I was not supposed to get behind...So I had to sprint to catch up. As I was sprinting I quickly ran up on Al Roker again," he explained. "It was not my intention to get in front of the camera again," Willis explained in his rendition of the "Butter Man story."
Willis concludes his social media account of the story by explaining that he didn't mean any harm by this.
"I was simply the guy dressed like a stick of butter with the goal of making people who had been standing on the street since 5 a.m. smile and be happy that they came to the Macy’s Thanksgiving Day parade," he wrote. "It was an honor to play a part in the Al Roker/Butterman encounter."
According to PopCulture, Al Roker also described the incident as "the goofiest thing" on 'Today.'