Macy’s Thanksgiving Day Parade on NBC to Go 5G (Exclusive)
The future (of parades) is now. This year, NBC and Verizon’s 360-degree livestream of the Macy’s Thanksgiving Day Parade will incorporate 5G technology to add hologram and augmented-reality features to the livestream, TheWrap has learned exclusively. Lilly Singh and Terry Crews will host the high-tech annual Turkey Day extravaganza. The “A Little Late With Lilly Singh” host and “Brooklyn Nine-Nine” star will post up in Central Park, while actors Christian Acosta and Nastassja Bolivar take place at Bryant Park. Ross Mathews will steer the 360 Roving Camera from inside the parade, we’re told. In-person parade-attendees can visit Verizon’s 5G Portal in Bryant Park, where they can pick up a Samsung Note 10 +5G for a virtual tour of the performances in Herald Square. Using the devices, they’ll be able to control how they view and focus on the balloons, floats and performers. For viewers watching from home, unique livestream features include holographic appearances by surprise celebrity guests, including “American Ninja Warrior” co-host Akbar Gbaja-Biamila. Virtual balloons will also pop up throughout the livestream, which will animate and transform based on fan feedback from Twitter polls, with fun facts appearing alongside physical parade floats and performers. Also Read: Sitcom From Larry...
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