Luis Coronel, Kevin Ortiz and More to Participate in ‘Mexican Millennials’ Panel at the 2015 Billboard Latin Music Conference

Leila Cobo
·1 min read

Three out of the four finalists in the new artist of the year category for the 2015 Billboard Latin Music Awards are regional Mexican acts.

This is no anomaly. Regional Mexican in all its forms has long been the leading genre of Latin music in the U.S. and new acts are constantly popping up in the charts. But the past two years have seen an avalanche of new, very young names who have performed particularly well in a variety of subgenres, from narcocorridos (sung narratives that tell tales about drugs and drug-dealing) to romantic banda/norteño.

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Some of the top names in this new crop of acts will take the stage at the 2015 Billboard Latin Conference as part of the new “Mexican Millennials” panel on April 29 at The Ritz-Carlton, South Beach. Kevin Ortiz, Mexican Digital Songs chart. Calibre 50 had the most dedicated fans on Spotify among Latin acts in 2014.

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Digital engagement will be a major component of the panel, as will discussions on musical styles and content, including narcocorridos, and the development of new fanbases in both the U.S. and Mexico.

The “Mexican Millennials” join a roster of speakers at the conference which includes Romeo Santos and a number of top new urban acts, including J Balvin, Nicky Jam and Farruko.

Full programming is expected to be announced next week.

The Billboard Latin Music Conference culminates with the Billboard Latin Music Awards, airing live on Telemundo April 30. To register for the Billboard Latin Music conference, visit  BillboardLatinConference.com. 

For more information, please visit: www.BillboardLatinConference.com and follow the event on: Facebook/Billboard and Twitter: @Billboard with the hash tag #BBLATIN.

 

 

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