Long's Bakery in Indianapolis among most popular bakeries on TikTok

Even after over 70 years, Long's Bakery continues to generate buzz. Despite its analog, cash-only operation and relatively small social media presence, Long's is one of TikTok's most popular bakeries according to data collated by Strawberry Shortcake.

Yes, the cartoon character.

Strawberry Shortcake's website — which ostensibly exists to promote its upcoming Netflix series and associated products and has not previously published any data like this — released a list of the most "TikTok'd" bakeries in America. The company scoured various lists to generate a cluster of 130 American bakeries, then checked the number of views each bakery's most commonly associated hashtag received.

According to the news release, videos with the hashtag #longsbakery had been viewed 1.3 million times as of mid-October. This put Long's tied at No. 6 with a Honolulu bakery on a top-10 list featuring two New York and five California bakeries.

Strawberry Shortcake did not disclose exactly how it aggregated views. TikTok's Creative Center allows users to check view counts and currently puts #longsbakery at 1 million total views across 113 posts.

While it's unclear why a children's television company would produce this list, nobody who has waited in line for a glazed yeast donut at 1453 Tremont St. need wonder why Long's continues to earn admirers.

However, if you're looking to follow Long's on TikTok, you're out of luck — despite being among the most "TikTokable" bakeries, the near westside icon does not have its own account. Yet.

Contact dining reporter Bradley Hohulin at bhohulin@gannett.com You can follow him on Twitter/X @bradleyhohulin.

This article originally appeared on Indianapolis Star: Indy restaurants: Long's Bakery among most popular bakeries on TikTok