‘Loki’ First-Day Viewership Scores Record For Disney+/Marvel Series, Per Samba TV

Anthony D'Alessandro
·1 min read
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How popular are Marvel series on Disney+? Extremely.

Samba TV reports that Loki’s Wednesday premiere drew 890K U.S. households, which the third-party streaming stat org said is “the largest US premiere-day audience for any of Marvel’s Disney+ shows.”

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Loki‘s 890k households bested the first day of The Falcon and the Winter Solider (759k) and WandaVision (655k). Loki‘s viewership also bests the four-day premiere weekend of Cruella on Disney+, but that pic was available to subscribers at $29.99.

“Clearly, the growing number of household tuning in on Day 1 proves that the Marvel Disney+ series are growing in momentum,” reports SambaTV.

SambaTV previously clocked 1.7 million households who tuned into Falcon and the Winter Soldier‘s first weekend and 1.6M for WandaVision over its first three-day frame.

SambaTV measures streaming viewership in 3 million terrestrial smart TV households for at least five minutes.

One non-Disney studio insider complained to me that SambaTV’s numbers don’t tell the whole picture because they don’t include mobile viewers.

Those streaming services have no room to talk: Just report your viewership numbers and stop whining.

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