Keith Lee is a TikTok-famous food reviewer in Las Vegas with 8.1 million followers.
On January 3, Lee reviewed a struggling family restaurant, saying their food was delicious.
The owner told KTNV that Lee's review going viral led to a "life-changing" surge in customers.
A TikTok-famous food reviewer who said a struggling family business made one of the best chicken wings he'd ever eaten generated a huge influx of customers for the store, the owner told the local news outlet KTNV.
On January 3, Keith Lee, who often makes content tasting food from small businesses, posted a review of a local independent restaurant called Frankensons Pizzeria.
The Las Vegas TikToker, who has 8.1 million followers, started his video by saying that an employee from the family-owned spot had reached out to him asking whether he could try the food and post it on TikTok because business had been slow and they "can't afford rent."
@keith_lee125 Frankensons Pizzeria Taste test 💕 would you try it ? 💕 #foodcritic ♬ original sound - Keith Lee
Lee said he went to the store to buy some food and had a conversation with the owner, telling him he was a food reviewer who was going to make a "completely honest" video about the store.
Lee proceeded to try various dishes from the pizzeria in his video, rating most items at least an 8 out of 10.
When he tried the fifth dish, which was an order of lemon-pepper-sauce chicken wings, Lee bit into the wing and said, "This is one of the best wings I've ever had. This a 10."
He moved on to the pepperoni pizza and rated it a 9.8 out of 10, saying, "This is why I started making videos like this."
"There is no way you should be behind on rent or struggling to pay rent," Lee said in the video, adding: "That food is delicious."
The TikToker's video went viral on the platform, receiving 31 million views, and many commenters expressed support for the business.
"Not me wanting to go to Vegas just to try all of Keith's recommendations," one comment said.
"All my Vegas people go eat at Frankenson's pizzeria. Help out this family owned restaurant," another said.
Lee posted a follow-up video on January 4, saying that Frankensons' TikTok page gained tens of thousands of followers in the 24 hours after his review was posted and that the store was "slammed" with customers.
@keith_lee125 #stitch with @keith_lee125 Frankensons pizzeria 24 hour update and story time 💕 Thank you @cheyvegas for the videos 💕 would you try it ? #foodcritic ♬ original sound - Keith Lee
In an interview with the Las Vegas ABC affiliate KTNV, Frank Steele, the owner of Frankensons, said Lee's review led to a huge increase in orders and in-person customers at his store.
"Our phone never stopped ringing. I've sold more lemon-pepper wings in the last two days than I have in the past four months," he told the outlet, adding: "I have people coming in from Iowa, people from California, Lake Havasu. I had people come down from Utah, all because of this video."
Steele told the outlet he opened the restaurant four months ago but that business was a "struggle" and he was making only about $400 a day before Lee posted his review of the store.
"The response has been so overwhelming," he added. "I'm working to get stocked up on supplies and food. I am bringing everyone in to help. All I can say is thank you. This has been life-changing."
@keith_lee125 3 day life update 💕 Thank you. God Is Amazing, God Bless You 🙏🏽 💕 #foodcritic ♬ original sound - Keith Lee
On January 8, Lee reacted to a clip of Steele's interview with KTNV in a TikTok video, saying: "That wasn't about me. That wasn't my moment."
He added: "Watching him be that thankful and cry on national news was more than enough for me."
Lee posted a video of himself visiting Frankensons on January 9, filming large lines inside the store and saying hi to Steele, who has been working 16-hour shifts to meet the level of demand, Lee wrote in the caption of the post.
@keith_lee125 Frankensons Pizzeria 4 day update @keith_lee125 💕 2-3 hour wait times ALL DAY , line down the street , him and his family are working 16 hour shifts EVERYDAY 💕 God is amazing, God bless you all 🙏🏽 #foodcritic ♬ original sound - Keith Lee
"God is amazing. God bless you all," Lee added.
Lee's TikTok account has exploded in popularity since his review of Frankensons went viral. He gained 800,000 followers in a single day on January 7, according to the analytics tracker Social Blade, and attracted the attention of the world's biggest YouTuber, MrBeast, who commented on one of Lee's TikTok posts to ask whether he could send Lee some products from his chocolate brand.
Read the original article on Insider