Lionsgate Ups Adam Frank, Jill Anderson to Lead Transactional Home Entertainment Business

Lionsgate has promoted studio veterans Adam Frank and Jill Anderson to lead its worldwide transactional home entertainment business across electronic sell-through, video-on-demand and packaged media.

Frank has been upped to executive vp, global partner management, sales and distribution, where he will head up digital and packaged media operations and sales, licensing and strategic planning for the home entertainment group. He was most recently senior vp of studio’s worldwide transactional EST and VOD business.

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Anderson has been promoted to head of home entertainment sales and partner management, overseeing the digital home entertainment and packaged media sales teams as she reports to Frank. She previously served as senior vp of home entertainment sell-through sales.

As Hollywood studios look to exploit the box office recovery coming out of the pandemic, some are looking to drive more movie revenue from disc rental or sales, a once-vibrant business, rather than have consumers look only to monthly streamer subscriptions for their film fixes.

Lionsgate points to a strong year in transactional home entertainment, with an industry market share of 11.9 percent through the first six months of 2023, the highest half year market share in the studio’s history.

Lionsgate’s transactional home entertainment revenues have been driven by new releases like John Wick: Chapter Four, Plane and Sisu, the multiplatform releases for Alice, Darling, The Old Way and Mindcage, as well as the library titles Knives Out, Django Unchained, Dirty Dancing and Sicario.

Frank, a 12-year veteran of Lionsgate who reports to Ron Schwartz, Motion Picture Group president of global licensing and distribution, has been key to forging windowing strategies for Lionsgate’s 50-plus multiplatform titles each year. He also looks to drive new revenue from converting the studio’s 18,000-title film and TV library into home entertainment sales.

“Our transactional home entertainment business continues to thrive due to our team’s ability to create bespoke windowing strategies for our theatrical releases and library titles and over-convert across their PVOD, transactional EST, VOD and packaged media windows,” said Schwartz in a statement.

“Adam and Jill are extraordinarily talented ‘homegrown’ Lionsgate executives who are driving our transactional business to one of its strongest performances in recent years.  With their strong relationships, industry expertise and business acumen, they will help lead its continued growth while capitalizing on new opportunities moving forward,” he added.

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