‘Here Lies Love’ Teams With Gold House, The Asian American Foundation for Broadway Ticket Initiative

Abbey White
·3 min read
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Broadway’s Here Lies Love, the disco-pop musical from David Byrne and Fatboy Slim about the infamous former First Lady of the Philippines Imelda Marcos, is launching a new ticket initiative tied to Filipino American Heritage Month.

In an effort to increase access to the historic musical, which features Broadway’s first all-Filipino cast, Here Lies Love‘s producers have partnered with Gold House and The Asian American Foundation (TAAF) on “Democracy in Action.” The initiative aims to raise $1 million in tax-deductible donations, which will go to subsidizing 33 percent of tickets to the show in October, a cultural heritage month for Filipino Americans.

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“We are extremely proud of this initiative and grateful to our colleagues at Gold House and TAAF for recognizing the unique opportunity Here Lies Love creates to broaden the demographics of Broadway audiences,” said the show’s producers Jose Antonio Vargas, Patrick Catullo, Diana  DiMenna, Clint Ramos, Kevin Connor and Hal Luftig. “This fund will work alongside the creatives and storytellers striving to diversify the narratives offered on our stages.”

Attendees supported by the effort include high school and college students, health care, service and municipal workers, community centers and other nonprofits. Groups eligible to apply for blocks of tickets priced at $99 each can visit www.HereLiesLoveBroadway.com/DIATI.

“With Broadway’s first all-Filipino cast, Here Lies Love provides an unprecedented immersive opportunity to acknowledge, critique and progress beyond our own histories,” says Bing Chen, CEO and co-founder of Gold House. “Democracy in Action will provide students and community members an impactful opportunity to learn more about that history through the power of art.”

“The Asian American Foundation (TAAF) is proud to partner with the producers of Here Lies Love to make Broadway accessible to all audiences,” said Norman Chen, CEO of TAAF. “When authentic stories like these take space on a stage as big as Broadway, they have the power to impact the hearts and minds of people everywhere.”

“Democracy in Action” is the latest access program launched by the production, which incorporates a custom immersive sound system and dance floor and has already featured a DJ set by Fatboy Slim.

In September, the musical hosted its first of four matinée performances that offer free childcare services in a first-of-its-kind collaboration on Broadway with the Parent Artist Advocacy League (PAAL), Broadway Babysitters and Open Jar Studios. That same month, Here Lies Love announced a rush ticket policy aimed at supporting labor union members, with $39 rush tickets available all day the day of the performance to those carrying a valid union card.

Developed and directed by Alex Timbers with choreography by Annie-B Parson, Here Lies Love follows the rise and fall of Imelda and husband President Ferdinand Marcos through their decades-long oppressive regime that sparked the People Power Revolution and resulted in their exile in the 1980s. The show, which also includes a number of Filipino creative team members in another rarity for Broadway, began previews in June and opened at the Broadway Theatre on July 20.

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