LeBron James’ on-the-court dominance has earned him a spot in a Super Bowl LIV ad.
James is starring in GMC’s commercial for the car company’s new Hummer EV, which boasts about the all-electric truck’s reduced noise, teasing, “a quiet revolution is coming.”
The athlete, 35, is seen successfully completing a slam dunk and shattering the basketball hoops’ backboard — silently. Teases the commercial: “pure dominance will sounds like this.”
The Hummer EV has 1,000 horsepower, 11,500 lb.-ft. of torque and can go from 0 to 60 mph in only three seconds.
“Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I’m proud to be a part of announcing the new EV model,” said James. “The truck may be quiet, but the performance numbers speak for themselves.”
The commercial comes after James publicly mourned his longtime friend and fellow Laker Kobe Bryant, 41, who was killed in a helicopter accident along with eight others one week ago.
“Kobe is a brother to me,” James said on Friday night at the Staples Center. “From the time I was in high school watching him from afar to getting in this league and watching him up close. All the battles that we had throughout my career — the determination to just want to win, to just want to be great.”