Lana Del Rey is bewitching in the black-and-white trailer for her forthcoming album Lust for Life.
The campy, Ed Wood-style clip has Del Rey living inside the "H" of the Hollywood sign. Los Angeles becomes a mystical playground as the singer, wearing all black, conjures the solar system in her hands as household objects float around her.
"I love to dip my toes into the muck and the mires of the city every now and then, especially on Tuesdays," she says in voiceover. "But truthfully, when I'm in the middle of making a record — especially now when the world is in the middle of such a tumultuous period — I find I really need to take the space for myself, far away from real life to consider what my contribution to the world should be in these dark times."
While pondering "What shall I cook up for the kids today?" she begins mixing a potion before presenting the different phases of the moon. She finally reveals the album title and the meaning behind its name, which is dedicated to her fans and "Hollyweird."
Del Rey previewed her occult interests last month, posting a tweet referencing the nationwide occult effort to remove Donald Trump from office through witchcraft. "At the stroke of midnight Feb 24, March 26, April 24, May 23. Ingredients can be found online," she tweeted.
The video preview does not contain any snippets of new songs. So far, the only track off the album to be released is the single "Love," though a recent ASCAP listing revealed that the album's title track was co-written by the Weeknd (via Pitchfork). While she indicates that the album is "coming soon," no release date has been set.